In this webinar, you will hear about the latest research on behavioural change.
The guest presentation reviews the use of personas to date, illustrates work being undertaken now to move the use of personas forward and explores how we can make more of this tool to ensure we can make the best decisions to support a sustainable transport system.
The presentation also discusses the opportunities and benefits of using personas to support travel behaviour change.
Learning outcomes
Learn about the latest work and research on the topic of behavioural change
Learn how the use of personas will help different transport initiatives
Hear an example of a major infrastructure project we are working on where personas will be used to help evidence the impacts of different transport initiatives; help the decision making and prioritisation of those initiatives, and also help inform how best to roll out such initiatives.