Discovering Fares – boosting bus usage webinar Hosted by Landor LINKS LIVE in Partnership with Passenger Technology Group
While low-priced and good-value fares are key to boosting bus patronage – it’s well-known that easy-to-understand fares and the ability to buy tickets conveniently and securely are also hugely important in attracting new bus users and securing viable bus services for the future.
This month, Passenger is celebrating the launch of real-time bus fare information in its highly-rated white-label mobile app product, used by over 35 bus companies in the UK to sell tickets and provide travel information to riders planning their journeys. For the first time, riders can find out how much their journey will cost before catching the bus. This webinar will explore the app update from Passenger, and how this first-of-a-kind project, using NeTEx fares data from the Department for Transport’s Bus Open Data Service (BODS), is shaping the programme itself — and delivering the consumer-facing innovation the sector needs.
This webinar will be facilitated by Sharon Kindleysides, Interim Head, Bus Centre of Excellence (BCoE) 00:00
01:27 Gareth Mead, Head of Commercial, Warrington’s Own Buses
04:01 Daniel Claydon, Product Manager & Gemma Vasellina-Turner, Customer Success Manager, Passenger Technology Group
33:13 BODS update — Ben Murray, Product Manager, Bus Open Data Service (BODS), KPMG
43:31 Panel discussion
General capability link http://pasn.gr/fares
Warrington’s app download page https://www.warringtonsownbuses.co.uk...