Increasing Bus Patronage Through an Audience Strategy: Introducing Bus Segmentation

12 Oct

Written By Bus Centre of Excellence Author

This online free event will discuss the bus segmentation research commissioned by the Department for Transport: Increasing bus patronage through an audience strategy - GOV.UK (www.gov.uk)

The session covered

Overview of the bus segmentation strategy and dashboard
Cornwall Council case study: Using segmentation findings to influence decision-making

Bus Centre of Excellence Author

Learning from Implementation of Low and Zero Emission Buses