Smart Ticketing in Brighton: What do Passengers Think?

The document is a case study by Transport Focus on the implementation of smart ticketing in Brighton and Hove. It highlights the benefits of smart ticketing, such as convenience, faster boarding, and improved data collection. It also discusses the challenges faced during the implementation process, such as compatibility issues with different types of equipment and the need for customer education.

Smart ticketing in Brighton: what do passengers think? - Transport Focus