What's driving bus patronage demand? research programme
The document, from 2019, "What's driving bus patronage demand? research programme" is a research report by the Urban Transport Group that investigates the factors influencing the demand for bus travel in the UK. The report aims to understand why bus patronage has declined in some areas and what can be done to reverse this trend. The research identifies a range of factors, including changes in travel patterns, competition from other modes of transport, and the impact of policy decisions on bus services. The report provides recommendations for policymakers and transport operators to help increase bus patronage, such as improving the reliability and quality of services, investing in smart ticketing and information systems, and developing partnerships with other transport providers.