Join this webinar hosted by Landor Links and Passenger Technology Group Ltd.

While low-priced and good-value fares are key to boosting bus patronage – it’s well-known that easy-to-understand fares and the ability to buy tickets conveniently and securely are also hugely important in attracting new bus users and securing viable bus services for the future.

This month, Passenger is celebrating the launch of real-time bus fare information in its highly-rated white-label mobile app product, used by over 35 bus companies in the UK to sell tickets and provide travel information to riders planning their journeys. 

For the first time, riders can find out how much their journey will cost before catching the bus.

This webinar will explore the app update from Passenger, and how this first-of-a-kind project, using NeTEx fares data from the Department for Transport’s Bus Open Data Service (BODS), is shaping the programme itself — and delivering the consumer-facing innovation the sector needs.

Agenda:

• The importance of fare information to bus passengers —Gareth Mead, Head of Commercial, Warrington’s Own Buses

• Behind the scenes of putting fares in ja ourney planner – Gemma Vasellina-Turner, Customer Success Manager, Passenger 

• Live demo — Daniel Claydon, Product Manager at Passenger 

• Bus Open Data Service (BODS) update — Ben Murray, Product Manager, Bus Open Data Service, Department for Transport

• Audience Q&A