Overview
Join us for an exclusive exploration into the dynamic world of Transport for London's (TfL) groundbreaking marketing strategies, shining a spotlight on the iconic red buses that weave through the heart of London's bustling streets.
Key Topics
Strategic Overview of TfL Safety Campaigns: Explore the overarching strategy behind TfL's safety campaigns, understanding the mission, goals, and the comprehensive approach taken to enhance public safety.
Public Transport Safety: Delve into the specific initiatives aimed at ensuring the safety of passengers and staff within the TfL public transport network.
Addressing Serious Incidents: Hate Crime and Staff Abuse: Uncover the campaigns and measures designed to tackle serious incidents, focusing on hate crimes and abuse targeted at staff, and the strategies employed to create a safer environment.
Combatting Sexual Harassment: Women's Safety: Discuss TfL's initiatives addressing sexual harassment, with a particular emphasis on ensuring the safety and well-being of women passengers and staff.
Promoting Considerate Behavior: Travel Kind Campaign: Explore the Travel Kind campaign, highlighting how TfL encourages considerate behavior among commuters and staff for a more positive and harmonious public transport experience.
Road Safety – Speed Awareness Campaign: Examine the speed awareness campaign, shedding light on TfL's efforts to promote road safety and raise awareness about the impact of speed on public safety.
These key topics provide a structured framework for a comprehensive discussion on TfL's safety campaigns, ensuring that each critical aspect is addressed during the webinar.
Who Should Attend
This webinar is a must-attend for transit enthusiasts, marketing aficionados, and anyone captivated by the story behind London's iconic buses. Let's unravel the marketing brilliance that propels London's buses into the spotlight.
General Information
Event Type: Webinar
Location: Teams
Organiser: Bus Centre of Excellence, please email BCoE@ciht.org.uk for enquires.
Ticket Price (£): Free