Smart Ticketing in Norfolk: What do Passengers Think?
Transport Focus carried out this research to better understand the Norfolk smart ticketing pilot on buses. We wanted to find out:
- what did bus passengers, bus operators and local authority staff think about smart ticketing before the launch of holdall?
- how was the actual introduction of holdall on buses from all three viewpoints?
- what lessons can be learned from the holdall pilot so far – for Norfolk when it expands the scheme and for other schemes across the country?